CULTIVATE YOUR COFFEE CURIOSITY
At Starbucks, coffee is at the core of everything we do. There is something about that little coffee bean that draws us in and inspires us to learn more about the world of coffee.
VIDEO LIBRARY
Bring the sights and sounds from the world of coffee to life. Hear from Starbucks experts, follow the journey of a coffee bean from seed to cup and meet the many people who bring the coffee industry to life. Explore accompanying video discussion guides to take your knowledge deeper.
Sisters in Coffee (3:00)
Meet Ye Ping, the leader of Tianyu Coffee Cooperative in Yunnan, China and her community of female coffee farmers who empower the Wa women to take ownership of their careers and produce delicious coffee.
Sisters in Coffee (3:00)
Meet Ye Ping, the leader of Tianyu Coffee Cooperative in Yunnan, China and her community of female coffee farmers who empower the Wa women to take ownership of their careers and produce delicious coffee.
Meet our FSC Partners: Africa (3:47)
Meet the Starbucks Farmers Support Center partners in Africa who support over 115,000 farmers in Rwanda, Burundi, Congo, Uganda, Zambia, Kenya, Tanzania and Ethiopia.
Women & Coffee (5:05)
Travel to Rwanda and hear from women who have critical roles in the coffee supply chain and sustainability.
Coffee and Climate (5:08)
Take a journey through the coffee farms of Chiapas, Mexico, tracing the efforts of Starbucks and Conservation International to combat the devastating effects of climate change on the coffee production in the region and to grow coffee that is doing good.
C.A.F.E. Practices in Action (4:05)
Learn about the Starbucks ethical sourcing standards, the cornerstone of our commitment to 100% ethical sourcing
Committed to 100% Ethical Coffee Sourcing (2:18)
Meet Elliot Bentzen, Starbucks Coffee Buyer, and learn about our commitment to ethical coffee sourcing.
Experiencing Flavor in Coffee (3:40)
Meet coffee developer, Brittany Zeller, and explore various flavors found in coffee and how flavor shapes our coffee experience.
Meet our Farmer Support Center Partners: Latin America (5:37)
Meet the Starbucks Farmers Support Center agronomists and quality specialists from Mexico, Guatemala, Colombia, Costa Rica, and Brazil who support over 129,000 coffee producers in the new video with a corresponding discussion guide.
Meet our FSC Partners: Asia/Pacific (2:35)
Meet the Starbucks Farmers Support Center partners in Asia/Pacific who support over 70,000 farmers in North Sumatra, Indonesia and Yunnan, China.
Journey of the Bean: (2:42)
Meet the people and the work behind our coffees.
Sights & Sounds of Roasting (2:35)
Go on a journey through the roasting process.
Developing Cold Coffees (2:54)
Meet coffee developer, Sergio Alvarez, and learn the process for creating cold coffees at Starbucks.
STARBUCKS COFFEE ACADEMY PODCASTS
At Starbucks, tasting and sharing coffee is a daily ritual. Grab your favorite headphones and follow along as you taste with Starbucks experts. In four simple steps—smell, slurp, locate and describe—you will learn the rich and complex flavors of our coffees and the stories that inspired them.
Exploring Latin America
Coffee from Latin American is known for having a crisp acidity and flavors of nuts, cocoa and soft spice. Grab a cup of Starbucks Veranda Blend and join Rebekah Frye as she explores the Latin America coffee growing region.
COFFEE TASTINGS
THE WORLD OF COFFEE
COFFEE TASTINGS
Espresso Roast: A Closer Look
Starbucks Espresso Roast has been the heart of our hand-crafted espresso beverages since 1974. Join Grab a cup of Starbucks Espresso Roast and taste along with Ann-Marie Kurtz as she shares the story of this timeless blend.
Coffee and Chocolate Pairings
Pairing coffee and chocolate is a great way to develop your palate. Join Sergio Alvarez, coffee development, as he pairs Starbucks Caffe Verona with dark and milk chocolate.
Starbucks Roast Categories
Through time, temperature, and artistry, Starbucks Master Roasters unlock the potential inside each coffee bean. Explore the three Starbucks roast categories with Starbucks Veranda Blend, Pike Place Roast, and Caffe Verona.
Digital Coffee Traceability
Traceability.Starbucks.com allows anyone to trace their coffee and explore the stories of some of the people behind those coffee beans. Join Abigail Kroon as she shares her journey with Starbucks Digital Coffee Traceability and how it impacts every member of the coffee supply chain from our coffee producers to Starbucks partners in the store and in the roasting plants.
Reserve Roastery Blends
Join Leslie Wolford, coffee development, as she shares the of stories behind Pantheon Blend, Gravitas Blend and Paradeisi Blend—three Starbucks Reserve Roastery exclusive blends. Follow along with a cup of your favorite Starbucks coffee blend.
Comparing and Contrasting Coffees
Struggling to find a description beyond “coffee-flavored”? Comparing and contrasting two coffees is a great way to distinguish the aroma, acidity, body and flavor of each. Follow along with Starbucks Blonde Espresso and Starbucks Espresso.
The Four Tasting Steps
Learn the four tasting steps—smell, slurp, locate and describe—to discover the rich and complex flavors in your cup. Follow along with your own cup of Starbucks Veranda Blend.
Brew Method Comparison
From Coffee Press and Pour-Over to Cold Brew and Iced Coffee, brew method influences the tasting characteristics of a coffee. Taste along with us by brewing Starbucks Siren’s Blend two (or more!) different ways.
THE WORLD OF COFFEE
Exploring Latin America
Coffee from Latin American is known for having a crisp acidity and flavors of nuts, cocoa and soft spice. Grab a cup of Starbucks Veranda Blend and join Rebekah Frye as she explores the Latin America coffee growing region.
Discover Starbucks Global Agronomy Research and Development Center
Starbucks Hacienda Alsacia Coffee Farm in Costa Rica is the site of our Global Agronomy Research and Development Center, which functions as a field laboratory for agronomy research. Join Freddy Warner, operations manager at the Visitor Center, and Sara Bogantes, agronomist at Starbucks Research and Development Center, as they share their personal experience on the farm and talk through the critical research that is helping to ensure a sustainable future of coffee for all.
Coffee Talk: Aged Sumatra
Aged Sumatra coffee is a critical component in Starbucks blends, especially Christmas Blend. Join Andrew Linnemann, vp Starbucks global coffee, and Dave Olsen, the first leader of global coffee at Starbucks, as they share their knowledge and love for Aged Sumatra coffee. Learn the history of Aged Coffee, how the aging process works, and what makes the coffee so special.
ORIGIN MAPS
AFRICA
ZAMBIA
RWANDA
KENYA
TANZANIA
ETHIOPIA
LATIN AMERICA
Bolivia
Panama
Brazil
Ecuador
El Salvador
HONDURAS
Nicaragua
Costa Rica
Colombia
Guatemala
Asia/Pacific
Java
Timor-Leste
SUMATRA
Papua New Guinea
AFRICA
ZAMBIA
RWANDA
KENYA
TANZANIA
ETHIOPIA
LATIN AMERICA
Bolivia
Panama
Brazil
Ecuador
El Salvador
HONDURAS
Nicaragua
Costa Rica
Colombia
Guatemala
Asia/Pacific
Java
Timor-Leste
SUMATRA
Papua New Guinea
BREWING COFFEE AT HOME
Learn tips and tricks to get the most out of your brew with the Starbucks Coffee Academy brew guides.
Starbucks.com
The official website of Starbucks. Visit this site to learn more about our coffee, what’s going on in our coffeehouses, our position on social impact, Starbucks rewards, Starbucks stories and more.
Virtual Origin Experience
We invite you to visit Hacienda Alsacia through a new, immersive virtual experience. One of our local tour guides will walk you through the entire coffee-growing process on the farm, from seeds growing in the nursery to enjoying a cup of coffee in the Visitor Center and share how we are working toward the aspiration of a more sustainable future of coffee for all.
Digital Coffee Traceability
Discover where your coffee comes from. Through this digital web app, Starbucks packaged coffee sold at U.S. and Canada stores can be scanned with the help of a smart phone, allowing anyone to digitally trace their coffee and learn more about the region where it is produced, coffee farmers who grow it, where it goes to be processed, roasted and packaged and how it ends up in their hands.
Starbucks Stories
Starbucks Stories brings together three previously separate Starbucks storytelling platforms: Starbucks Channel, Starbucks News and 1912 Pike. You’ll find all your favorite stories from past years and, going forward, new stories reported and created by our team of multiplatform storytellers. You’ll see films, photos, written stories, information graphics, illustrations and maybe even some graphic-novel style stories.
Conservation International
For over 20 years, Conservation International has been on an amazing journey with Starbucks to help us ethically source our coffee around the world. You can learn more about this work and all the other project and partnerships CI has to responsibly and sustainably care for nature and global biodiversity for the well-being of humanity.
