CULTIVATE YOUR COFFEE CURIOSITY

At Starbucks, coffee is at the core of everything we do. There is something about that little coffee bean that draws us in and inspires us to learn more about the world of coffee.

VIDEO LIBRARY

Bring the sights and sounds from the world of coffee to life. Hear from Starbucks experts, follow the journey of a coffee bean from seed to cup and meet the many people who bring the coffee industry to life. Explore accompanying video discussion guides to take your knowledge deeper.

play video

C.A.F.E. Practices in Action (4:05)

Learn about the Starbucks ethical sourcing standards, the cornerstone of our commitment to 100% ethical sourcing

play video

C.A.F.E. Practices in Action (4:05)

Learn about the Starbucks ethical sourcing standards, the cornerstone of our commitment to 100% ethical sourcing

play video

Committed to 100% Ethical Coffee Sourcing (2:18)

Meet Elliot Bentzen, Starbucks Coffee Buyer, and learn about our commitment to ethical coffee sourcing.

play video

Experiencing Flavor in Coffee (3:40)

Meet coffee developer, Brittany Zeller, and explore various flavors found in coffee and how flavor shapes our coffee experience.

play video

Meet our Farmer Support Center Partners: Latin America (5:37)

Meet the Starbucks Farmers Support Center agronomists and quality specialists from Mexico, Guatemala, Colombia, Costa Rica, and Brazil who support over 129,000 coffee producers in the new video with a corresponding discussion guide.

play video

Meet our FSC Partners: Asia/Pacific (2:35)

Meet the Starbucks Farmers Support Center partners in Asia/Pacific who support over 70,000 farmers in North Sumatra, Indonesia and Yunnan, China.

play video

Journey of the Bean: (2:42)

Meet the people and the work behind our coffees.

play video

Sights & Sounds of Roasting (2:35)

Go on a journey through the roasting process.

play video

Developing Cold Coffees (2:54)

Meet coffee developer, Sergio Alvarez, and learn the process for creating cold coffees at Starbucks.

STARBUCKS COFFEE ACADEMY PODCASTS

At Starbucks, tasting and sharing coffee is a daily ritual. Grab your favorite headphones and follow along as you taste with Starbucks experts. In four simple steps—smell, slurp, locate and describe—you will learn the rich and complex flavors of our coffees and the stories that inspired them.

Go to SoundCloud

Reserve Roastery Blends

Join Leslie Wolford, coffee development, as she shares the of stories behind Pantheon Blend, Gravitas Blend and Paradeisi Blend—three Starbucks Reserve Roastery exclusive blends. Follow along with a cup of your favorite Starbucks coffee blend.

COFFEE TASTINGS

COFFEE TASTINGS

Reserve Roastery Blends

Join Leslie Wolford, coffee development, as she shares the of stories behind Pantheon Blend, Gravitas Blend and Paradeisi Blend—three Starbucks Reserve Roastery exclusive blends. Follow along with a cup of your favorite Starbucks coffee blend.

Comparing and Contrasting Coffees

Struggling to find a description beyond “coffee-flavored”? Comparing and contrasting two coffees is a great way to distinguish the aroma, acidity, body and flavor of each. Follow along with Starbucks Blonde Espresso and Starbucks Espresso.

The Four Tasting Steps

Learn the four tasting steps—smell, slurp, locate and describe—to discover the rich and complex flavors in your cup. Follow along with your own cup of Starbucks Veranda Blend.

Brew Method Comparison

From Coffee Press and Pour-Over to Cold Brew and Iced Coffee, brew method influences the tasting characteristics of a coffee. Taste along with us by brewing Starbucks Siren’s Blend two (or more!) different ways.

ORIGIN MAPS

AFRICA

ETHIOPIA

LATIN AMERICA

New

Nicaragua

Costa Rica

Colombia

Guatemala

ASIA/PACIFIC

Indonesia: Sumatra

Papau New Guinea

AFRICA

ETHIOPIA

LATIN AMERICA

New

Nicaragua

Costa Rica

Colombia

Guatemala

ASIA/PACIFIC

Indonesia: Sumatra

Papau New Guinea

BREWING COFFEE AT HOME

Learn tips and tricks to get the most out of your brew with the Starbucks Coffee Academy brew guides.

Card image

Chemex® Brewer

Card image

Coffee Press

Card image

Cold Brew

KEEP LEARNING

Visit these websites for more news, stories and information.

Courses

Starbucks.com

The official website of Starbucks. Visit this site to learn more about our coffee, what’s going on in our coffeehouses, our position on social impact, Starbucks rewards, Starbucks stories and more.

Virtual Origin Experience

We invite you to visit Hacienda Alsacia through a new, immersive virtual experience. One of our local tour guides will walk you through the entire coffee-growing process on the farm, from seeds growing in the nursery to enjoying a cup of coffee in the Visitor Center and share how we are working toward the aspiration of a more sustainable future of coffee for all.

Digital Coffee Traceability

Discover where your coffee comes from. Through this digital web app, Starbucks packaged coffee sold at U.S. and Canada stores can be scanned with the help of a smart phone, allowing anyone to digitally trace their coffee and learn more about the region where it is produced, coffee farmers who grow it, where it goes to be processed, roasted and packaged and how it ends up in their hands.

Starbucks Stories

Starbucks Stories brings together three previously separate Starbucks storytelling platforms: Starbucks Channel, Starbucks News and 1912 Pike. You’ll find all your favorite stories from past years and, going forward, new stories reported and created by our team of multiplatform storytellers. You’ll see films, photos, written stories, information graphics, illustrations and maybe even some graphic-novel style stories.

Conservation International

For over 20 years, Conservation International has been on an amazing journey with Starbucks to help us ethically source our coffee around the world. You can learn more about this work and all the other project and partnerships CI has to responsibly and sustainably care for nature and global biodiversity for the well-being of humanity.

logo
Download our app on the App store!
Download our app on the Google Play store!